Wednesday, April 10, 2013

Fun, The Great And Powerful

If you haven't gotten the hint already, the theme for this week is fun.  So far we've focused mainly on how fun and play can be beneficial in our own lives,  how it can make our brains actually get bigger, improve our emotional health and creativity and let us work more productively.  But what would happen if we harnessed the power of fun and used it to actually make the world a better place?  Well the good people of Volkswagen have been on a mission to answer this very question with their website: TheFunTheory.Com.  In their words:
 "This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better."
So far by using just the power of fun they have been able to reduce speeding by 22%,  increase the number of people walking up stairs instead of taking the escalator by 66%, and drastically increase the amount of people recycling and throwing away trash.

Not only have these projects bettered the environment and the communities health and safety, they have also spread the joy of fun into the lives of those who participated in them.  I mean, who doesn't want to live in a world with musical staircases and recycling arcade games?  I'm pretty sure I'd have the most well toned rear end of anyone around if I had a musical staircase in my house and I'm pretty sure I'd have to drag my husband away from the recycling bin kicking and screaming...

Also be sure to check out all the other ingenious creative ideas for infecting our world with fun that were submitted by people from all over the world HERE.  Or better yet, if you have an idea about how we could all inject a bit more fun into our lives, leave a comment below!  We'd loved to hear it!

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