Tuesday, April 16, 2013

Harder, Better, Faster, Stronger: The Art of the Breakthrough

This week, we've challenged you to get it on. But why, you might ask?
Why do we have to venture outside of our comfortable circle of thoughts and dreams, and go tell someone about this thing that we may not even understand yet??
Don't be so coy -- think back to the times when you were learning the most in school, or when you were in a particularly productive work group. What was the common element between these experiences?

It usually is for me, too. 
(Photo from the amazing and delicious I Am Baker blog)

But besides cake and other delicious edible objects, do you remember anything about the people you were working with?

I know that in my experience, being around other creative individuals -- and spending time talking with them about a problem I'm trying to solve -- tends to lead to the creation of some brilliant solution that I never would have thought of otherwise. But I'm not the only person to have experienced this: Steven Johnson, best-selling author of six books on the intersection of science, technology and personal experience, has written another book, "Where Good Ideas Come From," and he breaks it down like a boss in this animated talk:

The reality is, having the beginning of a good idea, a hunch, is fantastic -- but without being able to collide that hunch with another, you're putting a lot of unnecessary limitations on what that hunch can grow into. Need more of a reason to go engage in some super-powered mind melding?? Check out Johnson's TED Talk on the subject (and learn a new respect for the coffee houses of yore):

Don't forget, if you're doing this week's challenge, why don't you throw this nifty challenge badge we made for you up on your blog or Facebook? Now get out there and start bumping into people! 

Said Nifty Challenge Badge. You're welcome.

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